FIRSTPLUS Financial Group was founded in 1997. In seven years it has become a market leader, gaining CBI recognition as a World Class loan company in 2001.

They have achieved this success because of special lending philosophy. When considering a loan application they look at a customer's credit history first and the value of equity in their property second - 'we lend to people, not property.' They then provide a loan that allows you to consolidate your existing credit commitments or raise money for a major purchase and replace expensive short-term credit with a single, affordable loan that can be repaid over a long term repayment period.